Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
Search & Social Media Marketing News, Strategies & Tactics
Here at Search Engine Land, we provide social media marketing information and news in a variety of ways:
How To: Social Media Marketing is our section that is devoted to practical tips and tactics about social media marketing. Also see the related How To: Facebook and How To: Twitter sections.
Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of social media.
In addition to covering social media marketing generally, Search Engine Land also has areas specifically about particular major social media sites and social search sites:
Here are some examples of social media websites:
Most of us have hobbies, or things that we are keenly interested in such as books, television, video games or movies. Social networks allow us to reach out to others that have the same interests.
For example, if you like movies, Flixster can help you decide if you might like a new movie just out at the theaters. If you like music, Last.FM can help you find new artists that are similar to your favorite bands.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
Search & Social Media Marketing News, Strategies & Tactics
Here at Search Engine Land, we provide social media marketing information and news in a variety of ways:
How To: Social Media Marketing is our section that is devoted to practical tips and tactics about social media marketing. Also see the related How To: Facebook and How To: Twitter sections.
Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of social media.
- Delicious
- Foursquare
- Google+
- YouTube
- Social Search Engines
- Word Of Mouth & Buzz Search Engines
Social Media Tips At Marketing
Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including social media marketing. At Marketing Land, you’ll find regular news coverage about social media marketing. It also offers three dedicated columns on the topic:
- Social Media Marketing
- Facebook Marketing
- Twitter Marketing
What Are Some Social Media Websites?
Now that we have answered the question of what is social media, we can move on to social media websites. Because social media is such a broad term, it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and interact with other visitors.Here are some examples of social media websites:
- Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.
- Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
- Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
- Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
- Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.
Why Start Social Networking?
Social Networking is a nice form of entertainment, great for meeting people with similar interests, and can be a very effective business technique for entrepreneurs, writers, actors, musicians or artists.Most of us have hobbies, or things that we are keenly interested in such as books, television, video games or movies. Social networks allow us to reach out to others that have the same interests.
For example, if you like movies, Flixster can help you decide if you might like a new movie just out at the theaters. If you like music, Last.FM can help you find new artists that are similar to your favorite bands.
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