SEO (Search Engine Optimisation) is a pretty dry yet essential topic to most startups, so
I’ve compiled some straightforward and easy to follow tips from various SEO experts. Search Marketing Manager at Autotrader defines SEO as a process of optimising your website to attract relevant customers who are searching for your service using search engines like Google and Yahoo.
Although she has not run SEO for any startup just yet, these are the things she recommends
you to do to get started:
1) Create good navigation links.
2) Make your page copy relevant and descriptive.
3) Include core content within your site.
4) Get listed on local search engines and directories.
5) Encourage as many reviews and testimonials as possible.
6) Have a presence in relevant social media sites.
7) Offer freebies.
8) Create a mobile optimised website.
9) Set up Google Analytics
10 ) Set up Google Webmaster Tools
11) Create an XML sitemap
12) Domain name resolution
13) Interlink between websites
14) Make sure that you link from social profiles
15) Network (offline)!
16) Sort out your Google Places listing
17) Be smart about choosing a domain
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